The Berkley Gulp! Minnow is one of the most versatile and effective soft plastic baitfish imitations available, trusted by anglers worldwide for its lifelike action and unmatched scent dispersion. ...
The Berkley® Gulp!® 3” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds. The ULTIMATE yellowbelly black grub for jigging!
With it...
The Berkley Gulp! Nemesis is a deadly soft plastic lure designed to imitate a wide range of baitfish, prawns and aquatic prey species.
Featuring a unique ribbed body and forked tail design, the Ne...
The realistic Gulp Salty Nipper is an incredible lure for fishing the sandflats of Australia's estuaries - but is also a deadly inshore King George Whiting soft plastic!
The Gulp! Salty Nipper desi...
The Berkley Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. The body features a unique lifelike design built in the Gulp! formula to disperse scent 400 times more ...
The Turtleback Worm has long been a secret weapon in many a pro bream anglers arsenal - and a deadly saltwater whiting & snapper lure!
The tail action of a Turtleback Worm has to be seen to be ...
The Berkley® Horizontal Rod Rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Use enclosed screws to attach to wood, metal, fiberglass or plastic and suitable...
The Berkley PowerBait Minnow is a proven fish-catching soft plastic designed to perfectly imitate small baitfish, making it an essential lure for anglers targeting both freshwater and saltwater spe...
The Berkley PowerBait Nessie is a unique articulated soft bait design that swims like a glide bait. The 5" is incredible for big trout, EPs and flathead.
The Nessie is fitted with two sets of contr...
The lifelike worm body features detailed legs and pincers on the head to ensure even the fussiest fish are fooled by this realistic soft plastic.
It’s no secret that most estuarine species are very...
The T-Tail is an all time trout fishing legend - perfect shape, action and colours to craft the perfect, all round trout fishing soft plastic.
New Japanese developed shape
Soft body and T-Tail des...
The Pro-Tech Bender is a unique lure that can be easily controlled with a combination of rod tip height and retrieve speed to make it do what’s needed to replicate a wounded baitfish action. Keep y...
The Berkley Money Badger is a hybrid baitfish-crayfish design that is compact and aggressive while delivering rod shaking, tail-thumping action. Perfect yellowbelly trolling lure!
The "Clicking" so...
A fantastic little suspending hardbody ideal for twitching around structure or suspended fish - deadly on bream, estuary perch, bass & trout.
Built By Berkley labs to win in the world’s most co...
The Berkley Snap Jig is a unique and deadly jighead designed to maximise the action and performance of soft plastics across a wide range of fishing applications.
Featuring a premium chemically sha...
