Lures

Whether you're popping, trolling, jigging, casting, dropping, jigging - we have you sorted with a huge range of lures from all manufacturers.

$11.99

The legendary Squidgies Bug is back: prawn-like appearance with a tail action predators can’t resist! The Squidgies Bug is back, in eight proven colours — and it’s even better than it was before! W...

from $21.95

Shimano's famous Lucanus jig is BACK! Incredibly effective slow jigged over a reef for snapper, nannygai, emperor, coral trout and many more tasty Aussie fish. Crafted with precision and inspired b...

$22.99

By integrating Shimano’s market leading FLASH BOOST technology, the Sephia FLASH BOOST Egi range features an internal panel which shimmers continuously. This patented system uses a reflective mirr...

from $23.99

Shallow type egi squid jigs with a slow sinking speeds are effective for large squid in shallow waters such as those found in Australia's clear bays and harbours. However, the weight of the lure i...

from $44.95

The ultimate soft plastic lure effective for any offshore predator - a deadly, all-time Victorian kingfish favourite! The 12" is a real favourite - we have sold hundreds of these over the years to ...

$17.95

The most realistic fish based soft plastic on the planet, the Fish Arrow 3" Flash J-Shad is a versatile lure and incredibly effective at fooling smart fish. Born out of the success of the Flash J i...

$17.95

Fish Arrow Flash J Plastics are the most realistic soft plastics on the planet and the 2" is a fantastic versatile finesse size. The Flash J Shad utlises a tail design that allows it to easily mo...

$15.95

Fish Arrow Flash J Plastics are the most realistic soft plastics on the planet and the smallest is the Flash J Shad 1 inch. Incredible finesse lures! The Flash J Shad utlises a tail design that a...

$21.95

The Ripple Cicada is a soft and hollow bodied crawling cicada now available in a versatile 43mm size. The Ripple Cicada's soft body replicates the sound of a cicada when it hits the water, while t...

from $12.95

The Williamson Trick Metal is a highly versatile jigging lure that features a wide tail kicking action. Perfect beach casting lure for salmon & tailor! The asymmetric body design gives it a tri...

$20.00

Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down when the fish are busting up in the distance. In addition to the ultimat...

$21.95

Grab your last chance at a one off, Rapala Aussie Limited X-Rap 6 in the Spotted Ghost colour; a deadly big trout suspending minnow. The X-Rap is “all about the action.” The perfect shape and varie...

$21.95

The Jabber Jaw combines the action of a traditional crankbait and a square bill - making a racket which draws yellowbelly and cod from a mile. The most distinctive feature is its moveable jaw, whic...

$29.95

The Rapala Flash-X Skitter has been designed to mimic a fleeing baitfish across the water surface triggering a strike response in any predatory fish nearby. The tapered prismatic body of the Flash...

$26.95

Built of balsa with a slow-rising response on retrieve the Flat Rap® swims with a hard-flashing “wounded-baitfish” action. The triangle lip assists in creating the unique, quicker flashing action ...

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