Lures

Whether you're popping, trolling, jigging, casting, dropping, jigging - we have you sorted with a huge range of lures from all manufacturers.

$20.99

The Berkley Money Badger is a hybrid baitfish-crayfish design that is compact and aggressive while delivering rod shaking, tail-thumping action. Perfect yellowbelly trolling lure! The "Clicking" so...

$11.99

The realistic Gulp Salty Nipper is an incredible lure for fishing the sandflats of Australia's estuaries - but is also a deadly inshore King George Whiting soft plastic! The Gulp! Salty Nipper desi...

$11.99

The Berkley PowerBait Nessie is a unique articulated soft bait design that swims like a glide bait. The 5" is incredible for big trout, EPs and flathead. The Nessie is fitted with two sets of contr...

$11.95

The Gulp! 2.5” Grub has been designed to swim on ultra-light jig heads so it seductively sinks ultra slow with maximum tail action to entice explosive bites. Off set tail design stops the bait fr...

$20.99

The Pro-Tech Bender is a unique lure that can be easily controlled with a combination of rod tip height and retrieve speed to make it do what’s needed to replicate a wounded baitfish action. Keep y...

from $11.99

The Berkley Gulp! Nemesis is a deadly soft plastic lure designed to imitate a wide range of baitfish, prawns and aquatic prey species. Featuring a unique ribbed body and forked tail design, the Ne...

from $11.95

The Crabby imitates a crab or yabby to perfection! Bream cannot refuse when fished lightly around structure. The Crabby is not all about looks and that Gulp! scent though, it gets better than that....

$11.95

The Turtleback Worm has long been a secret weapon in many a pro bream anglers arsenal - and a deadly saltwater whiting & snapper lure! The tail action of a Turtleback Worm has to be seen to be ...

$11.95

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! Fish eat Gulp! Shrimp on the drop, dead sticked on the bottom, suspended mid...

$11.95

The Berkley® Gulp!® 2” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel and a fluid action that no fish will be able to res...

$11.99

The Berkley Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. The body features a unique lifelike design built in the Gulp! formula to disperse scent 400 times more ...

from $8.00

The Berkley Gulp! Minnow is one of the most versatile and effective soft plastic baitfish imitations available, trusted by anglers worldwide for its lifelike action and unmatched scent dispersion. ...

$11.95

The Berkley PowerBait Minnow is a proven fish-catching soft plastic designed to perfectly imitate small baitfish, making it an essential lure for anglers targeting both freshwater and saltwater spe...

$12.99

From its Mirage-X foil core and tail bulb vibration to scent-holding ribs and lifelike 3D eyes, every element of the Wingman is crafted to convert followers into strikes - even when paused. The Win...

from $18.95

The Original Squid Vibe. The Squidtrex™ is the world’s first squid vibe, combining Patented vibration technology with a realistic squid profile. It can be jigged vertically, cast and retrieved or ...

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