Designed to perfectly imitate an Australian mussel, this handmade lure has quickly become one of the most effective and proven bream lures on the market.
In just a few short years, it has earned a reputation as one of the most successful bream hardbodies in Australia, accounting for multiple tournament wins and some of the largest bream captured nationwide. Handcrafted in Western Australia, this mussel-style vibe is an incredibly lifelike imitation, designed to vibrate subtly on the lift or be fished dead-still—just like a real mussel.
Developed by Callum Dowell after countless hours refining the original prototype, the Muss is now widely available and trusted by anglers at all levels. Based on the Oyster Harbour blue mussel, its unique profile has found its way into thousands of tackle boxes across Australia and around the world.
Since its release in October 2021, the Muss has exceeded expectations, earning strong feedback for its realism and effectiveness. It also represents a step forward in Australian-made hardbody lures, showcasing what local design and craftsmanship can achieve.
